Our story
We built the supplier we always wished existed.
Roast & Recover started from a simple observation: café owners in the US were paying 30–40% more for equipment than they needed to, and nobody was doing anything about it. The machinery was available at the source. The certifications were obtainable. The logistics were solvable. What was missing was someone willing to build the relationship between factory floor and café counter.
The problem
A $3,000 machine shouldn't cost $8,000.
The commercial espresso equipment supply chain in the US involves an importer, a regional distributor, a local dealer, and a showroom — each adding margin before the machine reaches your café. By the time it gets to you, you've paid for infrastructure you never used and relationships you never needed.
The same machine, sourced directly from a certified manufacturing partner and shipped to your door, costs meaningfully less. That gap is what we exist to close.
Our approach
Direct sourcing. Verified certification. One relationship.
We work directly with manufacturing partners — primarily based in China, where most of the world's commercial espresso equipment is built — and source only models that carry current UL, NSF, or ETL certification for the US market.
We verify that certification before every shipment, act as the importer of record, and deliver to your door. No dealers. No showrooms. No layers.
What we believe
Three things that don't negotiate.
Certification is not optional
Every machine we sell carries verified UL or NSF certification. We don't list a product until we have the documentation, and we re-verify before every shipment.
Transparency over sales
We tell you which factory built your machine, what the certification number is, and what the deposit covers. If we don't know the answer to a question, we say so.
Operations over aesthetics
We're not building a lifestyle brand. We're building the back-office infrastructure that lets café operators focus on coffee instead of procurement.
Ready to cut out the middleman?
Browse our current equipment and packaging catalogue, or talk to us directly about what your café needs.